Quick-TakeAway: If you own a business, and are looking for new ways to boost sales leads generation, and profits, the offers I make below may interest you.
In a past article, I noted that there are 2 main keys to increasing your profits without raising your prices – in ANY business:
You either (a) INCREASE your SALES or (b) REDUCE your COSTS or (c) DO both a. and b.
SCROLL DOWN TO READ THE FULL ISSUE
Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter
Monday 26th March 2018
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII111: Create Additional Revenue Streams & Boost Your Marketing Reach & Impact ONLINE
In a past article, I noted that there are 2 main keys to increasing your profits without raising your prices – in ANY business:
You either (a) INCREASE your SALES or (b) REDUCE your COSTS or (c) DO both a. and b.[TIP: Read my Guest Post on AfricaBusinessCommunities.com: 5 Proven Ways to Boost Farm Profits without Raising Prices. Also read Use Custom Automation Of Your Spreadsheet Reports To Drive Down Costs And Increase Your Profits]The good thing about adopting either or both of those strategies, is of course that your customers will NOT be made to deal with prices increaases – and are therefore likely to STAY happy.
Every smart business should AIM for that outcome – because HAPPY customers can yield GOOD things (like repeat business and referrals) for the business that makes them feel that way!
Below, I reproduce excerpts from an offer I sent to a Lagos based fitness solutions provider to help achieve the above outcomes…
1. To Help Your Company Create Additional Revenue Streams
Every business will experience sales peaks and troughs. Gym businesses are no exception. Indeed apart from the challenge of getting new members/clients IN, a real challenge will be how to prevent client attrition or turnover.
This can be especially true with regard to non-corporate clients i.r those whose membership fees are not paid for by their companies. Such individuals may choose to no renew leading to a loss of revenue for your gym. But if you have income coming in from other sources, they would provide a cushion effect that goes a long way to keep you afloat even during dull seasons.
In other words, these additional income streams would complement your main income stream from running the gym e.g the Training sessions you conduct for members
In this regard, I offer a solution I call MONETIZE YOUR EXPERTISE, which is designed to help you identify specific aspects of your knowledge and skills that you can sell, by packaging and presentign them in a marketable format.
In 3 months I can work with you to deliver to market, ready for sale, a Digital Cash Flow Generating Asset original and unique to [company name removed].
I will forward an offer email from Sept 2017 for this service to you AFTER this one. It’s titled ” Two Part System for Monetizing Your Expertise [PDF Outline and 13 minute Audio Podcast]“
2. To Help Your Company Boost Marketing Reach & Impact ONLINE to Generate QUALITY Sales Leads
Both your main offering (training etc) as well as any additional income earning solutions you offer, will NEED to be effectively marketed to the right target audience in order for sales to happen – and money to come in.
The web provides an excellent avenue to achieve the above – if well utilized.
From my assessment of what you currently have (on your website) VERY little has been done to leverage the power of the web to achieve low to zero cost client profile DEFINITION and CONVERSION…
I think that is a mistake.
A BIG mistake that will make you keep spending avoidable but substantial sums on other forms of business marketing that are LESS likely to yield the results you want = SALES LEADS!
Like I told you, I’m a fitness practitioner myself and have been for over 3 decades.
And I’ve actively used the web to develop and maintain my interest in this field e.g I follow leading fitness and nutrition experts online internationally.
Many of the most successful gym businesses I have followed over the years make smart/intelligent use of Web Marketing to get noticed and ultimately contacted by prospective clients/members.
I use the web to generate sales leads for 100% of the digital products and services I offer. – so I KNOW What REAL Web Marketing That Works Entails
Examples of my successes in using the web to win total strangers from within and outside Africa, as buyers for my range of mostly digital products and services, at low to zero cost is described in this true story from back in 2014 and this one from as recently as Feb 2018.
[TIP: The attached PDF (note to reader – request it using this form – is a document I use to show REAL LIFE examples of how my Web Marketing generates sales leads that I convert to sales]
It took me YEARS to learn how to use the web to sell like I do today. My experiences and achievements convince me that a business like yours can do MUCH better, marketing-wise, if MY kind of approach is used for you..
[TIP: The attached JPG image is a mind map that I use to show the 9 key components I recommend that every business have in its Web Marketing System]
That’s why I offer to help your company create and propagate a Branded Web Marketing System
Clients who hire me to handle their web marketing often already have websites they use. Since that is the case with your company – you may find my 1 Year Web Marketing Support Service of potential interest and benefit. View details at http://tayosolagbade.com/smclub-nonfarm.html
What I Want
You do NOT have to pay all cash to get access to the solutions I offer above. For instance, I have a 50% barter exchange option that clients can readily adopt.
In exchange I want the following…
1. A formal partner office location for my new Travel Product/Service website where prospects and members can get information and support in Lagos/Nigeria.
Among other things, there is a requirement for on-demand supply of Travel Accessories that members will order via phone, email or the website and pickup from the partner location (if courier delivery is not chosen).
I would supply details of specifics to be said and done.
Your company would advise me on the equivalent naira value for playing this role as a partner office location for DiscoverCotonou.com
2. [This idea just came to me NOW!] A Joint Venture Partnership to Open a Fitness Gym Branch of your company in Cotonou, with ME heading operations there as an Independent Consultant.
Citizens of Cotonou are fitness enthusiasts. I know this from years of living and working among them.
Sundays remain amazing in terms of the spectacle one witnesses as numerous citizens – sometimes entire families (including kids)! – make their way to Stade De L’amitie (their National Stadium) to exercise and do a variety of sports as well as martial arts training from as early as 6.30am till well past noon.
High profile residents and visitors in Cotonou are also keen on fitness.
From my review of your site’s content, these groups fit your target audience profile. I can help to research and investigate the market there, to get firmer details of what it will take to get started etc.
If this interests you, my familiarity with the market, and my interest in partnering with you would make it a low risk, low cost opportunity for you to explore.
In the article linked below, I hinted at the fact that I would offer *FREE accommodation for my Cotonou Mobile Health & Fitness Club members.
The initial plan was to partner with fitness clubs over there, for my fitness events, which are designed to be used to create awareness about DiscoverCotonou.com. But now, I’m thinking I could partner with Fitness-Options to have a location IN Cotonou to operate from.
Just my thoughts of course. Would love to know what you think.
Click here to send me a message
Excel-VB Driven Ration Formulator
1. Click here to learn more about this app – watch demo videos etc
2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
SDN Blog™
New posts from last week*
Monday:
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[Wednesday]:
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[Thursday]:
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[Friday]:
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[Saturday]:
Protected: The New FARM CEO (Issue 001): Ideas for Saving Money In Your Farm Busienss – 7 Articles for 7 Days!
[WORKSHOP] How to Make Drinks You Can Sell Using Peels of Pineapples – Lagos based NGO invites Tayo Solagbade to Train 30 Members
[Sunday]:
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Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist and Multipreneur
*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/ web hosting, freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.
He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.
His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.
In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.
Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.
You can connect with him on Twitter @tksola.com and Facebook.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.
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[IMPORTANT NOTE:====
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))
Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:
Succeed by Emerging from Adversity Like a Phoenix
(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)
And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:
A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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