“Marketing is creating conditions by which others decide on their own that they want what you’ve got.” —Burt Dubin
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk
Source: ExcelVB
