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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)

in line with this publishing schedule

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1 of 2: PUBLIC SPEAKING –[RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).

In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.

This analysis is based on a downloadable mind map I’ve created, that distills the wisdom from Steve Roller’s article into a diagrammatic one-page format (see below) for easy reference.

I’ll start by saying that I was already doing some of the things Steve recommended. But his article woke me up to the need to be more results-focused/creative and less mechanical in using them. A few months after reading it in September 2011, I’d reinvented my online presence, to reflect my new focus – and a year later, I was fully engaged in “doing it”.

In April 2013, I relocated to Benin Republic and put even more effort into “doing it”, to achieve my goal of generating more income via passive channels from sales of my products and services.

Those who have followed my writing since that time will know that I’ve shared many stories about how I now earn over 80% of my income online based on the steady generation of sales leads by what I call my Web Marketing System (WMS).

Steve’s article was one of the key resources I studied, to gain the practical insights I used to improve my WMS to get the great results I enjoy today.

In his article, Steve said he would suggest “NO particular order” for implementation of the 12 ideas…

However, the results I’ve gotten from making practical use of them to find new clients for myself over the years convince me that one WILL reap optimal returns by:

1. implementing Steve’s 12 ideas in close to the order I’ve numbered them in my mind map.

2. implementing MORE THAN ONE of Steve’s 12 ideas simultaneously.

I will now explain what I mean for EACH of the 12 ideas…

Note that I’ve grouped them into 2 categories

Group A is what I call “The Foundation” and includes those ideas from Steve’s list that I numbered from 1 to 6:

If you want to generate sales leads with less effort, using less money and time, ensure you start doing ALL 6 as quickly as possible in the order they appear and/or simultaneously.

1. Write articles to establish your credibility

I’ve been doing this since 2005

2. Write a free report for your website.

I’ve been writing FREE downloadable reports for my target audiences since 2006

3. Tie in auto-responders with your free report.

Visitors to my website submit a form which sends the FREE reports via auto responder. I recently launched the first of what will be a series of Scheduled Email Auto responder. Courses titled “Farm and Grow Rich”

4. Start a monthly e-newsletter.

I used to publish a Monthly Self-Development Digest from 2006 to 2012, but now publish this daily blog, THIS weekly FREE Speaking/Web Marketing IDEAS newsletter, and a weekly newspaper called The Farm CEO, for paid subscribers.

5. Write a book.

I published my Self-Development Bible as a paperback in 2005. Since then I’ve written other print as well as digital books which sell from my online store at http://www.lulu.com/spotlight/sdaproducts

6. Guest blog

Steve is right. Getting published on high profile blogs can help you build name/brand recognition, and attract potential clients.

But to get taken seriously by a blog owner, you need to have some writing you’ve done, to SHOW him/her.

When you have a website/blog brimming with quality original content penned by you, plus free downloadable reports on your specialty, a newsletter, and a FREE chapter to a book you published, it will be much easier for blog owners to BELIEVE that having a Guest Blog by you can add value to their brands!

By the time you send you offer in, and they check you out, YOU will have less “work” to do convincing them. That’s what happened when I reached out to editor at Africabusinesscommunities.com, and I got 5 of my Farm Business articles published there.

Some clients who purchased my Farm Support software told me they found me through my Guest Posts on that website.

Group B includes those ideas from Steve’s list that I numbered from 7 to 12 in my mind map:

One or more of the above Group A ideas plays a role(s) in making the prospect take notice of you and/or get him/her into “buy-mode”. Take it from me when I say they can ALL be started up within ONE month. You can either do it yourself, or engage someone to do it for you.

Without putting the Group A based foundation in place, trying to implement the ideas in Group B (discussed below) will not go as well as it can.

Let me now give examples to explain my thinking with regard to each of the ideas in Group B in relation to those in Group A.

7. Send out a very narrowly targeted direct mail piece.

When you send out a direct mail piece, you want to give yourself the opportunity to achieve optimal impact with your offer. That will however be a function of the believability of the message you send.

Having Group A in place is a powerful way to achieve that. Without that foundation, or with a haphazard version of it, your target audience may find it hard to buy-in to your direct mail offer.

Put yourself in their shoes, and I’m sure you’ll see what I mean.

8. Build a second website focused on your niche.

My Excel Heaven website and Cost-Saving Farm Business IDEAS website are both located on sub domains of my flagship website – www.tayosolagbade.com

9. Join some type of business networking group, or start your own.

When you meet someone at a networking event, and chat for a while, you’ll probably exchange call cards, other contact details. Chances are good that at some point later, s/he’ll get around to Googling your name, to see what s/he can learn about you – possibly with regard to the service you offer.

What s/he sees in the Google results page, especially what turns up when the web links are clicked can make or mar your chances.

Group A’s 6 components, diligently implemented, can make you look as credible, and competent as you want him/her to know you are.

The result would be that s/he would end up giving you a call to take the relationship further. When you don’t have that kind of foundation, and you go networking, you’ll have MORE work to do to convince prospects to hire you.

10. Partner with professionals who have complementary services

I’ve not had much success doing this, but I continue to explore viable opportunities to do it. Having said that, teaming up with Burt Dubin to promote his speaker-mentoring products to experts across Africa has exposed me to persons who nursed interest in his solutions as well as some of mine. Some have gone on to become clients.

It goes without saying that having Group A components in place played a very important role in making that happen.

11. Join a trade association related to your niche.

What I’ve said in 9 above, applies here.

You will be joining with a purpose in mind. The question is what have you put in place to enable you maximize the opportunities that present themselves during your interactions with others in that association.

Having Group A in place gives you potential talking points you can subtly use to open sales conversations.

You could say the following to a prospect:

“I notice you have lots of knowledge and experience that can help others in your field. Have you ever considered writing a book based on your expertise, to use in your business marketing? My book on <xyz> has opened doors to new clients/speaking opportunities for me. If you lack the time or training, I offer a ghost-writing service for busy experts that you can use. “

Since my Group A elements include FREE chapter preview downloads, and generic offer PDFs on my website, if the prospect indicates interest in learning more, I simply offer to email him links to them.

Putting Group A in place implies doing a lot of the thinking up front and creating content that will lead your prospect to the end of the sale process.

12. Give a speech monthly related to your specialty.

Even if you’re offering to speak for FREE, potential attendees and meeting planners will want to be sure that coming together to listen to you will be a worthwhile experience.

So, don’t just go giving out flyers offering to speak. Others may be doing the same thing. Ensure that what you give out leads to other stuff you’ve setup that can help the decision maker pick you over others.

If you have the Group A foundation in place, including a video of yourself speaking, and a Speaker One Sheet(s) they can view, whatever you say in your interactions, will carry enough weight to get you invited to speak.

When you meet a potential client, it is not often that you get to walk away with cash in your hands or a signed cheque you can cash the very same day…

Quite often it tends to take a while before you both agree on what you can do that would be worth paying for.

What I’ve learned working from a socioeconomic environment, in which trust is not easy to establish is that having Group A in place can dramatically diminish the work you have to do to gain trust, and close sales!

Think about it and you’ll see what I mean.

Most clients/buyers I’ve won over in and out Africa basically came to me 80% convinced about hiring me, or buying from me – after getting exposed to my Group A foundation. In the course of interacting with them, I then did enough to get them to 100% – and close the sale.

When some were not so sure (maybe at 50%), the Group A foundation I had in place was what I intelligently deployed (in conjunction where applicable, with Group B ideas) at various stages of interaction, over time, till they bought..

Summary: My numbering of Steve’s ideas does not mean EACH idea has to be implement strictly in the order it appears.

There is plenty of room for overlap. But my point is some need to happen, or be in place, before others are implemented, to ensure optimal returns.

In particular, ideas 1 to 6 in Group A need to be implemented before any major effort is put into implementing 7 to 12.

Steve said: Write articles to establish your credibility – and he is SO right!

I read somewhere that article marketing is a timeless marketing strategy. My experiences since I began doing it in 2005 confirm it’s true.

Article marketing continues to be a truly rewarding endeavour for me. I actually consider it to be the most important of ALL the 12 ideas Steve listed.

NB: By way of interest, I adopted writing for business marketing after reading Burt Dubin’s Speaker Mentoring article titled “Why and How to Get Published”(click to read it) many years ago.

Today, I ghost-write for clients in different countries, via my freelance writing service I offer, and most of them found me through exposure to my writing (on this blog, via this newsletter, The Farm CEO newspaper, white papers/reports, books etc).

Apart from the money I get paid, my writing has also earned me extensive name/brand recognition over the years.

You can – and should – aspire to reap similar rewards with your writing.

Steve Roller’s 12 ideas provide a perfect blueprint – and my mind map will hopefully make it easier for you to remember them!

WARNING: In writing for marketing, avoid fretting about content thieves. Focus instead on adding useful value to what exists!

Some experts are not keen on using their writing for marketing because they fear exposing their good quality and original content to possible theft

I can confirm that I’ve had to call out some website owners for using my articles from Ezinearticles.com without including my byline, or even my name.

There will always be content thieves lurking around.

But not doing it at all is like to hurt you more – because then few potential clients will ever get to KNOW just how awesome your writing content can be.

So, forget the negatives and focus on the countless positives that can accrue to you.

On the flip side, YOU must also watch yourself. Never be guilty of abusing the work of others.

Give due credit. Always.

PS: Note that I have never met with Steve Roller, or even interacted with him in any way.

In other words, he probably does not even know I exist.

But his ideas have helped me take my business forward. That’s why I created my mind map to share Steve’s wisdom – visually – with others who may need it, as we approach yet another new year of business.

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how

you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter

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2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in

current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.

Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

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Alternatively, click here to request the FREE MP3 DOWNLOAD.

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an

expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

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