Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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Tested Ideas You Need to Make Your Web Marketing System (WMS) Work
In this issue, I publish key practical tips I share with my web marketing clients, regarding the best way to optimize the WMS I develop.
Let me start by saying:
Once your WMS is in place, you need to keep publishing new content and republishing it via as many other platforms online as possible.
Doing so will gradually build up the number of websites that link back to you, while increasing the density/quality of useful content as perceived by potential buyers.
Over time you will find that more people will discover you online because of your relatively higher content volume and quality.
What they do AFTER they find you is however something that cannot be controlled.
YOU alone will have to work hard to CLOSE those sales opportunities that their coming to you will provide. It means you have to carefully research what you can offer to them that they find will find compelling enough to BUY from you.
I cannot guarantee you will get the same results I get, or have gotten. Indeed I cannot guarantee a specific outcome. This is because so many variables can affect the outcome of any business activity at any point in time, including timing.
2. One thing is however certain:
If you sustain the content quality that has been set so far, your visitors are likely to be impressed enough while on your site, to eventually choose to contact you through any of the channels you have listed on the site. At that point, your ability to convince them to buy, will deternine what happens.
My experiences also confirm that if you stay committed to following out recommended actions, making intelligent adjustments based on your diligent investigation of what is working for you, then you can be sure that over time MORE of the results you want will happen.
3. Please note: It is NOT the number of visitors to your site that matters, BUT the number of those who choose to go a ste further and contact you.
4. Consider this analogy: Standard website conversion ratio is between 1:100 and 3:100.
This means for every 100 visitors to your site, you can only reasonably expect that 1 to 3 of them will take action to CONTACT you, after which maybe 1 may eventually do business with you.
A website can get 1 million visitors, but have only 5 who contact the owner and maybe one decides to purchase his/her product or service.
This could be because the owner just paid for someone to direct large traffic (number of visitors) to his site without considering what the visitors are interested in.
Another website can get just 500 visitors per month, but also have only five(5) contact the owner, with maybe one (1) deciding to purchase his/her product or service.
That could happen because the owner invested in a strategy that makes people who need the kind of product/service s/he offers to visit the website.
This way, a larger number of the visitors are reasonably likely to be pre-qualified prospects, with potential interest in the product/service on offer. Which site would be doing better? The second one of course. You Web Marketing System has setup your site top behave like the second website.
Next steps to follow in making your WMS work::
1. You need to submit at least ONE new article per week on your website
2. You need to re-publish your articles at other sites that accept articles, like ezinearticles.com. Do this for each ONE of your articles at least each week.
3. You need to publish your newsletter at least MONTHLY, because visitors who subscribe to it when they visit your website will expect it to come to them.
4. You need to login to your Google webmaster and analytics accounts and study the reports about your website – in addition to investigating your Google Alerts. Use that information to guide your next choice of next article/newsletter topics.
5. Try developing one or more new download resources periodically, to offer your readers. It is a powerful promotional technique – that costs almost nothing, but can give you great marketing exposure.
Final words (Important Warning)
Please note that the WMS setup for you was NOT promised as a cure-all for your business marketing problems.
It is meant to COMPLEMENT your efforts online and elsewhere.
Also, recall that I explained that it is mainly a COST-SAVING strategy, with powerful potential for increasing your marketing reach at LOWER expense, even as it boosts your chances of converting those who are impacted to customers.
The truth is that you will get out of it, as much as you put into it.
SDN Blog™
New posts from last week*
Monday:
[Tuesday]:
[Wednesday]:
[Thursday]:
[Friday]:
Protected: Think Like a “Problem Solver” and NOT a “Programmer”, to Make Money With Your ExcelVB Coding Skills [Hint: Meet The Man Whose World Class Web Based Learning Resources Helped Me Take My Problem Solving Excel-VB Solutions Development to the Next Level!]
[Saturday]:
N/A
[Sunday]:
Protected: THE FARM CEO (Issue 48): How to Survive Hard Times in Your Farm Business [Compilation of 7 Best Practice Articles]
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Tayo K. Solagbade* Self-Development/Performance Improvement Specialist *Creator of the Mastering Adversity for Perpetual Success Achievement Coaching Program Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others. Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners). Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software. He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others. In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos. On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details). In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager. In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting. Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter. You can connect with him on Twitter @tksola.com and Facebook. Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity. ====
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You’re reading PII 017: Tested Ideas You Need to Make Your Web Marketing System (WMS) Work by Tayo Solagbade, originally posted on his Daily Self-Development (SD) Nuggets™ blog. If you loved reading this post, be sure to follow Tayo on Twitter, Facebook, and Google+.
You may also wish to check out his growing library of tutorial and demonstration videos on Youtube. Click here, to download over 10 resources to boost your personal and work related productivity.
IMPORTANT NOTE:
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), was taken over by Aplus.net. Within a few days however, Tayo used his advanced self-taught web development skills to build (and move his website contents into) a SUPERIOR “reincarnation” at http://www.tayosolagbade.com.
Most URLs bearing the old domain name appearing in search engines should now work if “spontaneousdevelopment.com” is replaced with “tayosolagbade.com”. If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
Click “Tayo, What Happened to SpontaneousDevelopmentDotCom?” to read a detailed narrative about how the above event occurred :-))
Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:
Succeed by Emerging from Adversity Like a Phoenix (TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)
And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:
A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
Source: ExcelVB
