Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

Monday 13th February 2017

NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

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PII 053: If Achievement of Authentic Non-Corner-Cutting Web Marketing Success Was Easy, Everyone Would Be Doing It! [Hint: What You Need to KNOW – and DO]

Forget the hype you encounter so often online. Achieving tangible, authentic and reproducible web marketing success does NOT come easy – at all.

I know this, because I’ve passed through the – long and sometimes difficult – phases required to get there. And I’ve found that there are various levels of success. What’s more, experience has also taught me that succeeding in web marketing (and indeed any other area of life) is more a journey, than a destination.

So it’s a never ending endeavour.

In my case, one powerful weapon I have successfully leveraged to achieve growing web marketing success over the years, has been the Web Marketing System I conceived several years ago.

Today, I help clients within and outside Nigeria, develop and implement their own unique WMS to promote their products and services to potential buyers at less cost, using less effort and less money, and in less time.

Adopting a custom Web Marketing System (WMS)™ to promote solutions you offer, to your target audience will make you a member of an elite community of results – focused self-marketing business owners, who leverage this unconventional self-sustaining promotional strategy, to get high impact exposure.

Note however, that if you have been operating in a different way before now, and not had the results you wanted, then you must understand that CHANGING to this new approach is highly unlikely to yield 100% profitable returns overnight.

I can however assure you of certain immediate benefits you can harvest IF you begin to use your WMS™ the way I recommend:

1. You WILL record a significant – and measurable -drop in time, effort, resources and money you expend in promoting your business.
2. You WILL also be able to more accurately correlate your marketing expenditure to your client conversion.

By way of interest, a parameter you WILL find it useful to periodically measure is your Cost of Customer Acquisition (COCA) – to ensure you recruit new clients/customers as cost-effectively as possible.

Let me emphasize at this point, that if you want to get the best value from your investment in your WMS™, you need to (if possible printout and) read;

(a) Michel Fortin’s 10 commandments E-book and

(b) Burt Dubin’s Articles on speaking/marketing

I will add that it would serve you well to re-read them, many times over – especially when you need new ideas.

I recommend, in addition, that you also conduct online searches for useful write-ups by other competent authors, to generate new ideas you can try out over time.

In essence I’m saying that your learning must never stop. Indeed you will need to be perpetually hungry for new perspectives you can use to make your marketing more effective.

This is because business marketing is about communication – ultimately.

The quality of useful information and education you offer people who fit your target audience profile, will draw them to you even when you don’t use paid adverts.

The above is a TRUTH that is known by the world’s top marketers – including the 2 gentlemen I’ve recommended i.e. Burt Dubin and Michel Fortin.

What I do today for clients is based on ideas and strategies I developed by studying their works (and those of many others I took time to read up) towards achieving my own business marketing purpose

Today, the web marketing success I enjoy, attracting mostly zero cost sales leads/enquiries from potential buyers within and outside Africa confirms that the ideas I picked up – and adapted creatively for my use – really do work!

That’s why I strongly recommend to all my clients that they FIRST of all develop familiarity with the original concepts, principles, ideas and strategies – by READING what seasoned experts have to say in their written works.

You see, it is when you have done that to a point that I will be able to more effectively add value by working with you to adapt their ideas, to suit whatever unique perspective you have to operate from.

I will bring to bear, over a decade of experience failing miserably repeatedly, in doing the above, having to re-visit and refine my approach, until finally, I found a way to make it work, to achieve financially rewarding returns in my business.

The advantage you will get, from working with me to develop your own unique WMS, is the benefit of my experience based insights.

This will equip me to help you get your WMS up and running faster, minimizing the trial and error involved in the process of evolving what works for you!

“Many people make the mistake of thinking marketing is about selling. The truth is that it is NO (especially when done online i.e. Web Marketing). Marketing is about getting noticed and building credibility in the minds of potential buyers, until they are convinced enough to take buying action which then leads to the sale.” – Tayo K. Solagbade

The point made in the above quote explains why many top marketers/salespeople worldwide agree that in order to make a sale; you FIRST have to make a friend i.e.  ‘making friends’ who eventually ‘buy’ from you to become your clients or customers.

Study the Mind Map of a WMS

Click http://tayosolagbade.com/uploads/wms-mindmap-writers.pdf to view the mind map I created to illustrate the key components of a WMS.

Excel-VB Driven Ration Formulator

1. Click here to learn more about this app – watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to contact me about purchasing this product.

SDN Blog™

New posts from last week*

Monday:

[Wednesday]:

[Thursday]:

Custom Spreadsheet Applications Are NOT Only for Accounting or Financial Reporting [Hint: Case Study of Tayo Solagbade’s Excel-VB Poultry Farm Manager – an Entreprise Information System]

N/A

[Saturday]:

N/A

[Sunday]:

2016 Excel-Visual Basic Automation Club Home Study Tutorial Archives DVD [COMING SOON]

Protected: The FARM CEO (Issue 73) : 26 Ways to Make Money From Your Small Farm, 20 Ways to Make $25,000 per month running an Agricultural Business, THE FUTURE OF AGRICULTURE

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

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[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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