If you want to sell successfully, and for the long term, in a manner that is sustainable, you need to LEARN how to DEMONSTRATE to potential buyers, that solutions you offer are exactly what s/he needs. I offer ideas (and support) you can use below.
Since, most times, especially when using the web, it is unlikely that you will get a chance to speak to, and convince, a potential buyer via face to face interactions, the reality is that you will need to put in place a system that enables you to say ENOUGH of what you normally need to say, remotely, to win him/her over.
From 2005, when I decided to come online (via spontaneousdevelopment.com – now defunct), to begin offering my products and services via the web, the above stated goal (of winning total strangers over as buyers without face-to-face meeting) dominated my thinking.
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 063: You Can Use Video Marketing to Attract Profitable Buyers For Your Products [Hint: Get Ideas & Support]
If you want to sell successfully, and for the long term, in a manner that is sustainable, you need to LEARN how to DEMONSTRATE to potential buyers, that solutions you offer are exactly what s/he needs. I offer ideas (and support) you can use below.
Since, most times, especially when using the web, it is unlikely that you will get a chance to speak to, and convince, a potential buyer via face to face interactions, the reality is that you will need to put in place a system that enables you to say ENOUGH of what you normally need to say, remotely, to win him/her over.
From 2005, when I decided to come online (via spontaneousdevelopment.com – now defunct), to begin offering my products and services via the web, the above stated goal (of winning total strangers over as buyers without face-to-face meeting) dominated my thinking.
You see, I’d gone though a lot of stress, inconvenience and hardship using conventional door to door salesman-style pavement pounding marketing methods to win clients.
And it was just not working well enough for the kinds of solutions I offered.
I was getting too few clients and they were paying just too little, compared to the time and effort I always had to invest in return for what they paid me.
One example: In 2008, I recall getting paid N40,000.0 for a job that took me all of 2 months to complete – and I mean every day of those 2 months, in which I would leave home as early as 6.00a.m to drive down to the home based small scale factory premises of the client, where I would then work, on site, from 7.30a.m till sometimes well past midnight – after which I would drive about 45 minutes to get back home, and repeat the same routine the next day.
Yep. I worked a lot like that back then, because it took so much hard work to find new client work, with people willing to pay anything worthwhile.
But I always knew there had to be a better way.
So I began to research alternative ways to make sales. As time went on, I came up with the idea of selling products I’d worked so hard to create for other clients. This option had the distinct advantage of getting me paid without my having to commit to the crazy on site work regimen of building new apps or website for clients.
In case you wonder why I had to work on site…
It was not all the time. But there were often times when the nature/scope of work made it smarter to offer clients the option to pay less, if they covered my electricity/fueling costs.
For instance, as recently as last week, I received payment from a Farm CEO, who has still NOT met face to face with me, for 5 of my products, which he purchased via a time limited promotional offer I emailed to him.
This gentleman had done a Google search that led him to watch Video Demonstrations of my products and he’d then submitted a web form enquiry to request details about how to buy them.
2. I replied using my generic template, asking him to call me, so I could ask him a few questions. The next day, he did that, and after I’d gotten satisfactory answers to the questions I asked him. I told him the prices for the products he’d asked about, and later sent him the email offer. That night, he sent full payment via bank transfer, and notified me via email.
3. Once I confirmed the payment, I prepared personalized copies of the products and emailed them to him.
The process I’ve just described above is the Sales Cycle that most of my buyers go through; based on the automated Web Marketing System I propagate using the web. Central to the operation and success of this system is an intelligent use of smart (not fancy!) Video based Marketing.
It is worth noting here that over 80% of my sales today come as a result of exposure of prospective buyers to my Video Marketing.
Not just that, I have clients in my network who have gotten referrals from me, through my system that led them to make money.
For instance, last month, a prospective pig farm business CEO who purchased my Feed Formulation Handbook and Software, asked me for help in locating a reliable Pig Farm Business Owner/Consultant that he could connect with for guidance, towards successful startup.
I wasted no time in referring him to a member of my Farm Business Ideas club who I knew owned a Pig Farm Business in a large Farm Settlement (Gberigbe) in Lagos. They have since met face to face – money has changed hands between both parties, and I understand they are looking to do more business together.
The irony of it all is that I STILL have NEVER met face to face with the prospective Pig Farm Business owner. What a great way to make a difference and an impact: I LOVE It!
But what makes it possible for me to work this way today, and NEVER again need to do all that manual labour I used to do, to find customers?
It’s my strategic use of Video Marketing, based on an elaborate Web Marketing System I conceived, to boost name/brand recognition and win credibility/trust in the mind of prospects
People want to be SURE that you can help them. Video Marketing is a particularly potent medium for SHOWING people what you can do, and how it can help them.
But there is no one-size-fits-all approach for use of this technique. Each person will have to think creatively about how to make it work for him/herself. The way I use it may not be the best way for you to use it.
That’s why I offer to help any business owners who are interested in creative smart TIMELESS marketing videos that NEVER expire, to promote their products and services.
I do it, and it wins me paying clients internationally, without my having to pay for any advertising. Examples of videos I use include the following:
Example: How to Correct Excess Energy Content in a Livestock Ration [Feed Formulation Home Study Video Series]
I use the video below THIS screenshot to show prospective buyers excerpts of what my Feed Formulation Handbook offers.
To get the results I do, all I do is to DILIGENTLY use the rest of my Web Marketing System to propagate the video marketing resources I create. Note that HOW I do it is however the reason I succeed in making REPEAT sales without needing to leave home!
What I do is something ANY business owner can successfully do for his/her brand, IF s/he knows how. I offer to do it for you, or coach you to do it yourself, if you are interested.
Over the past 14 years, I’ve developed custom Web Marketing Systems (WMS) for clients in a wide variety of industries e.g. real estate, audiology/hearing and speech improvement, medical consulting, real estate investing, leadership consulting, health and fitness, hospitality (hotels, restaurants, and bars), legal consulting and others.
My multidisciplinary aptitude equips me to work with clients in virtually any industry, handling ALL their Web Marketing needs remotely, anonymously, confidentially.
I can do the same for you!
Like I explain using the mind map I created, Video Marketing is one of the 9 key components of a WMS that can be used to take one’s business marketing to the next level. If THAT is what you want for your brand,
1. Click here to learn more about this app – watch demo videos etc
2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).
He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.
His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.
In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.
Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.
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[IMPORTANT NOTE:====
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
