I absolutely LOVE the way this company’s CEO used a true story about how a client was perfectly served to promote the solutions offered to potential clients.
Low to zero cost street-smart marketing can be used to achieve superior sales leads generation results, compared to many conventional paid marketing and advertising methods. You just need to be willing to think creatively, and diligently reinvent yourself.
Read this company’s true story previewed/linked below, to get a feel for one of many ways this can be done!
How A.I. Jim Broke a World Record Without Breaking a Sweat
His coat was stolen on a sub-zero Saturday night. He hoped it might turn up, but 6 freezing days later Brandon despaired of finding it, and did something no one has ever done: he took out his iPhone 7 and set a world record.
It was December 23rd at 5:43pm when he entered the details of his Canada Goose Langford Parka in his Lemonade app: it had cost $979, and was bought at Saks Fifth Avenue. Sending a 140-character-tweet would have required more taps.
He then spoke into the camera and described what happened (that took 61 seconds) and at 5:49 and 7 seconds he hit ‘Submit’.
Continue reading…
Source: ExcelVB
