In this article, I explain why people looking for quick-results-with-minimal-effort in their business marketing are unlikely to find my Web Marketing System (WMS) suited to their needs.
“Hurry Merchants” are often fixated on the idea of making sales happen as fast as possible, no matter how new the business they are doing is.
Quite often those you will win over using manipulative strategies tend to be people who come on board not just with wrong expectations, but also who have WARPED mental attitudes.
On one occasion, I got an invite to LIKE a page, from someone who had previously reached out for my help in developing a web marketing system.Below is the text of the message I sent to the individual, in a bid to offer some reorientation and guidance:Thanks for the invite to LIKE your page. I am quite willing to do what you ask and LIKE it. I would even gladly share the page to my wall, if you want me to.However, I feell led to point out to you that I own several pages of my own (and even paid private groups) NONE of which I have EVER invited anyoine to LIKE.In other words, I have let people find and LIKE them by themselves – by posting content that is in line with the page’s purpose, and which appeals to those who fit the target audience profile I have defined for each page.I’ve written serveral articles in the past, to explain the thinking behind this counter-intuitive approach I recommend for adoption, which has helped me connect with REAL people with serious interest in what my page offers.Below are links to a few that I am currently able to recall, which I suggest you explore to better understand what I mean.Your purpose should NOT be to get MANY LIKES for your page = that is good, but it is better to get LIKES from the RIGHT kinds of people, if you hope to later convert them to buyers (your ultimate goal)!TIP: I, for instance really do NOT think I fit what would be the target audience profile for your page. Honestly. You need to do the thinking regarding who does, and then use smart marketing content creation and propagation to ATTRACT them to the page.Hope the articles below help…1. http://tayosolagbade.com/sdnuggets/friends-and-relatives-may-not-be-the-right-target-audience-on-facebook-for-your-solutions/3. http://tayosolagbade.com/sdnuggets/proven-secrets-for-converting-your-facebook-page-likes-into-money-based-on-true-stories-download-this-free-ebook-mp3-audio-podcast-bundle/#.WpVTm7ynFkg[NB: This 3rd one is a paid product I published last year – but the preview I wrote should still give you some insights. I’m NOT adding it here to make you buy it.]PS: Below is a link to part 3 of 4 in a series I wrote about how to measure a blog’s performance,http://tayosolagbade.com/sdnuggets/six-potentially-useful-measures-of-your-blogs-performance-hint-comments-vs-five-others/#.WpVVtrynFkgThe thinking in it also applies to use of a platform like Facebook where people comments, likes and shares are ways one can measure performance of content published by a page owner.My experience has been that the nature of what you sell, and the kind of people likely to be interested in it can make you have a largely QUIET platform,with few or even no comments/likes per post, and yet you could still be making sales because visitors choose to skip doing all that and contact you directly via messaging, email or your website.This 4 part series was written way back in October 2012, and today, I’ve amassed MANY experiences that confirm what I said then (based on my experiences for over 7 years before) was correct.I hope you find some of these materials of some use – and I sincerely wish you well, as you work to make better use of the web to achieve your business marketing goals.Here’s one final tip: Remember what I said during my talk – TRY NOT TO BE TOO DIRECT i.e. by doing outbound marketing. Focus instead of doing things that will bring people to you i.e. by doing in-bound marketing. It really works. Believe me
For those who struggle to make up their minds about whether or not to signup for my Web Marketing Support Service, I generally offer the insights below
When you say RESULTS – there are 2 main ones to look forward to: