PII 118: You Need a Smart Marketing Action Plan to Attract Quality Sales Leads [Preview of a Smart Web Marketing Action Plan for a REAL LIFE Client]

“I just know there is something I’m doing wrong. It doesn’t make sense that we should be struggling to stay afloat in terms of covering our expenses.” – CEO of Non-Profit NGO

The above is a paraphrased version of the words spoken to me by the CEO of a non-profit organisation during a conversation we had sometime ago.

Despite growing successes achieved in terms of value adding impact on attendees of his organisations series of events, it had been a struggle in terms of access to funds to keep the outfit going.

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Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter

Tayo Solagbade’s
Performance Improvement 
IDEAS
(PI Squared) Newsletter

Monday 21st May 2018

Logo - Tayo Solagbade's Self-Development Academy


NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016.
 I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

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View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

PII 118: You Need a Smart Marketing Action Plan to Attract Quality Sales Leads [Preview of a Smart Web Marketing Action Plan for a REAL LIFE Client]

“I just know there is something I’m doing wrong. It doesn’t make sense that we should be struggling to stay afloat in terms of covering our expenses.”

The above is a paraphrased version of the words spoken to me by the CEO of a non-profit organisation during a conversation we had sometime ago.

Despite growing successes achieved in terms of value adding impact on attendees of his organisations series of events, it had been a struggle in terms of access to funds to keep the outfit going.

So much so that sometimes he had to reach out for help to partners, more often than agreed.

This was not a healthy way to operate, and he knew the cause was that he was NOT generating enough income on his own, to complement what he was getting from donors.

So, our discussion centred on what he could do, to generate reliable income streams to complement donor sources.

My response was that he needed too find ways to monetize the growing follower base his events were generating for him. Many attendees of his outfits various vocational skills training events  eagerly provided their contact details, but he and his team never followed up.

The Peter Drucker quote below perfectly captures the core reason for the problem faced by the NGO i.e. there was little innovation and marketing being done by the CEO and his team…

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovationMarketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

The fact that an NGO is not profit making in focus, does not mean it does not need to follow good business practice.

Donors may not always be able to meet up, so the ability to manage funds available and create avenues to generate additional income to complement what exists will be crucial to its long term survival!

Like I told the CEO, many of those who attend the events organised by his outfit, would be interested in getting some information product or other learning resource in PDF, Video or Audio format to study further, so as to build on what they learnt at the event.

Not just that, most of them are likely to show interest in future events, which he and his team could choose to charge a token fee for, and/or offer branded learning products for sale on CD/DVDs etc.

But to succeed with doing any of the above, I made it clear he needed to develop and implement a SMART MARKETING ACTION PLAN.

Among othet things, I told him that publishing clips from the successful out-of-state event he’d just returned from, on Youtube, for instance, would not work, if not done right.

You don’t just go and publish video after video in your channel. Instead, you need to:

  1. Come up with a clearly defined Web Marketing Strategy.
  2. Based on that strategy, you will develop a step by step Action Plan, to achieve the outcome you want.
  3. Next, you implement the Action Plan, while reviewing it based on the results you observe from the market, tweaking where needed, to improve performance.

Now, the above cannot be done by just sticking with Youtube – you will need to use as many channels and platforms as possible, to achieve maximum marketing reach and impact.

Like I told him, even a non-profit organisation will need to operate in this manner, if it is to succeed in generating the kind of results it wants from marketing.

The difference would be that, unlike a profit making outfit, the offers from his non-profit organisation would be made more modest and pocket friendly – and the target audience would be invited, most times, to DONATE or SUPPORT or SPONSOR by buying one or more of the products/services put up.

Below is a screenshot from a Generic Action Plan document I sent out to a Web Marketing client sometime ago.

wms-action-plan-shot

It shows examples of tasks that will be carried out at regular intervals – AFTER the client’s Web Marketing System has been setup.

That kind of Action Plan is what I will be preparing and implementing for the non-profit organisation in the near future, once the CEO makes payment to take up a special promo offer I made to him.

My purpose is to offer my support by providing my Web Marketing service to help him begin generating useful income to complement what he gets from donors.

Another thing I will be doing is to SHOW him how to use the Web Marketing System I develop for him to DRAMATICALLY cut down the SPENDING he does in running the outfit, especially in terms of marketing. This will reduce the rate at which funds are expended, minimizing chances of cash shortages occurring.

I’ll do this – and MORE – at a token, because I believe in the work he’s doing and I want to be a part of it.

Indeed, I am keen to support organisations and individuals doing work in the area of Vocational Skill based Education (click here to read about my 62 page paper challenging parents, teachers and policy makers to focus more on Vocational Skills Based Education).

Would you like me to support you in the same way?

Click here to send me a message letting me know what you do and how you’d like me to help you.

Click here to learn how you can join my Web Marketing for CEOs club, and get my 1 year Web Marketing Support Service

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app – watch demo videos etc

2.Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

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Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist and Multipreneur

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutionsweb marketing systems/ web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

Home |About | Contact | SD Nuggets™ | Speaking/Web Marketing IDEAS | Web Marketing Systems | Freelance Writing | MS Excel® Heaven™ | Cost-Saving Farm Biz Ideas

audience profile. I can help to research and investigate the market there, to get firmer details of what it will take to get started etc.

[IMPORTANT: This blog’s contents are being updated following the transfer to www.tayosolagbade.com from my former domain – Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains “spontaneousdevelopment.com”, simply change it to “tayosolagbade.com” – and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Your Gifts for Subscribing

When you signup, you’ll receive:

Submit the form below to get a download link to the PDF version of my newly revised

Once you submit the form below, you will be taken directly to the downloads page, just as an auto-response message will be delivered to your inbox, with links to the promised gifts.

I look forward to meeting and/or working with you!

Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app – watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

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