No. 219: [RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).

In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.

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Date: Monday 16th November 2015

No: 219

Title: [RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

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1 of 2: PUBLIC SPEAKING –[RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade]

In this issue I share insights I gained from using a self-marketing method based on implementation of 12 ideas for generating a reliable stream of new client enquiries, as discussed in an article written by AWAI’s Steve Roller (Read Steve’s awesome article at www.awaionline.com/2011/09/how-to-increase-your-harvest-of-new-clients).

In it, he recommended implementing ONE idea per month, over a year, then “Calculate the return on each and adjust accordingly.” I end my experience based analysis by suggesting you adopt Steve’s 12 ideas for use in your marketing in the incoming year…”and beyond”.

This analysis is based on a downloadable mind map I’ve created, that distills the wisdom from Steve Roller’s article into a diagrammatic one-page format (see below) for easy reference.

Downloadable mind map I've created, that distills the wisdom from Steve Roller's article 'Reap What You Sow' - into a diagrammatic one-page format for easy reference

I’ll start by saying that I was already doing some of the things Steve recommended. But his article woke me up to the need to be more results-focused/creative and less mechanical in using them. A few months after reading it in September 2011, I’d reinvented my online presence, to reflect my new focus – and a year later, I was fully engaged in “doing it”.

In April 2013, I relocated to Benin Republic and put even more effort into “doing it”, to achieve my goal of generating more income via passive channels from sales of my products and services.

Those who have followed my writing since that time will know that I’ve shared many stories about how I now earn over 80% of my income online based on the steady generation of sales leads by what I call my Web Marketing System (WMS).

Steve’s article was one of the key resources I studied, to gain the practical insights I used to improve my WMS to get the great results I enjoy today.

In his article, Steve said he would suggest “NO particular order” for implementation of the 12 ideas…

However, the results I’ve gotten from making practical use of them to find new clients for myself over the years convince me that one WILL reap optimal returns by:

1. implementing Steve’s 12 ideas in close to the order I’ve numbered them in my mind map.

2. implementing MORE THAN ONE of Steve’s 12 ideas simultaneously.

I will now explain what I mean for EACH of the 12 ideas…

Note that I’ve grouped them into 2 categories

Group A is what I call “The Foundation” and includes those ideas from Steve’s list that I numbered from 1 to 6:

If you want to generate sales leads with less effort, using less money and time, ensure you start doing ALL 6 as quickly as possible in the order they appear and/or simultaneously.

1. Write articles to establish your credibility

I’ve been doing this since 2005

2. Write a free report for your website.

I’ve been writing FREE downloadable reports for my target audiences since 2006

Screenshot of PDF report titled “10 Fruits You Eat That Leave Useful Peels/Skins Behind.'

3. Tie in auto-responders with your free report.

Visitors to my website submit a form which sends the FREE reports via auto responder. I recently launched the first of what will be a series of Scheduled Email Auto responder. Courses titled “Farm and Grow Rich”

4. Start a monthly e-newsletter.

I used to publish a Monthly Self-Development Digest from 2006 to 2012, but now publish this daily blog, THIS weekly FREE Speaking/Web Marketing IDEAS newsletter, and a weekly newspaper called The Farm CEO, for paid subscribers.

5. Write a book.

I published my Self-Development Bible as a paperback in 2005. Since then I’ve written other print as well as digital books which sell from my online store at http://www.lulu.com/spotlight/sdaproducts

6. Guest blog

Steve is right. Getting published on high profile blogs can help you build name/brand recognition, and attract potential clients.

But to get taken seriously by a blog owner, you need to have some writing you’ve done, to SHOW him/her.

When you have a website/blog brimming with quality original content penned by you, plus free downloadable reports on your specialty, a newsletter, and a FREE chapter to a book you published, it will be much easier for blog owners to BELIEVE that having a Guest Blog by you can add value to their brands!

By the time you send you offer in, and they check you out, YOU will have less “work” to do convincing them. That’s what happened when I reached out to editor at Africabusinesscommunities.com, and I got 5 of my Farm Business articles published there.

Some clients who purchased my Farm Support software told me they found me through my Guest Posts on that website.

Group B includes those ideas from Steve’s list that I numbered from 7 to 12 in my mind map:

One or more of the above Group A ideas plays a role(s) in making the prospect take notice of you and/or get him/her into “buy-mode”. Take it from me when I say they can ALL be started up within ONE month. You can either do it yourself, or engage someone to do it for you.

Without putting the Group A based foundation in place, trying to implement the ideas in Group B (discussed below) will not go as well as it can.

Let me now give examples to explain my thinking with regard to each of the ideas in Group B in relation to those in Group A.

7. Send out a very narrowly targeted direct mail piece.

When you send out a direct mail piece, you want to give yourself the opportunity to achieve optimal impact with your offer. That will however be a function of the believability of the message you send.

Having Group A in place is a powerful way to achieve that. Without that foundation, or with a haphazard version of it, your target audience may find it hard to buy-in to your direct mail offer.

Put yourself in their shoes, and I’m sure you’ll see what I mean.

8. Build a second website focused on your niche.

My Excel Heaven website and Cost-Saving Farm Business IDEAS website are both located on sub domains of my flagship website – www.tayosolagbade.com

9. Join some type of business networking group, or start your own.

When you meet someone at a networking event, and chat for a while, you’ll probably exchange call cards, other contact details. Chances are good that at some point later, s/he’ll get around to Googling your name, to see what s/he can learn about you – possibly with regard to the service you offer.

What s/he sees in the Google results page, especially what turns up when the web links are clicked can make or mar your chances.

Group A’s 6 components, diligently implemented, can make you look as credible, and competent as you want him/her to know you are.

The result would be that s/he would end up giving you a call to take the relationship further. When you don’t have that kind of foundation, and you go networking, you’ll have MORE work to do to convince prospects to hire you.

10. Partner with professionals who have complementary services

I’ve not had much success doing this, but I continue to explore viable opportunities to do it. Having said that, teaming up with Burt Dubin to promote his speaker-mentoring products to experts across Africa has exposed me to persons who nursed interest in his solutions as well as some of mine. Some have gone on to become clients.

It goes without saying that having Group A components in place played a very important role in making that happen.

11. Join a trade association related to your niche.

What I’ve said in 9 above, applies here.

You will be joining with a purpose in mind. The question is what have you put in place to enable you maximize the opportunities that present themselves during your interactions with others in that association.

Having Group A in place gives you potential talking points you can subtly use to open sales conversations.

You could say the following to a prospect:

“I notice you have lots of knowledge and experience that can help others in your field. Have you ever considered writing a book based on your expertise, to use in your business marketing? My book on <xyz> has opened doors to new clients/speaking opportunities for me. If you lack the time or training, I offer a ghost-writing service for busy experts that you can use. “

Since my Group A elements include FREE chapter preview downloads, and generic offer PDFs on my website, if the prospect indicates interest in learning more, I simply offer to email him links to them.

Putting Group A in place implies doing a lot of the thinking up front and creating content that will lead your prospect to the end of the sale process.

12. Give a speech monthly related to your specialty.

Even if you’re offering to speak for FREE, potential attendees and meeting planners will want to be sure that coming together to listen to you will be a worthwhile experience.

So, don’t just go giving out flyers offering to speak. Others may be doing the same thing. Ensure that what you give out leads to other stuff you’ve setup that can help the decision maker pick you over others.

If you have the Group A foundation in place, including a video of yourself speaking, and a Speaker One Sheet(s) they can view, whatever you say in your interactions, will carry enough weight to get you invited to speak.

FLYER - How to publish Your Own Money Making International Quality PHYSICAL Book in Your Field of Expertise: at Zero Cost & Without YOUR Writing a Single Word! [DOWNLOAD FREE PDF REPORT &/OR ATTEND FREE 1 HOUR TALK]

When you meet a potential client, it is not often that you get to walk away with cash in your hands or a signed cheque you can cash the very same day…

Quite often it tends to take a while before you both agree on what you can do that would be worth paying for.

What I’ve learned working from a socioeconomic environment, in which trust is not easy to establish is that having Group A in place can dramatically diminish the work you have to do to gain trust, and close sales!

Think about it and you’ll see what I mean.

Most clients/buyers I’ve won over in and out Africa basically came to me 80% convinced about hiring me, or buying from me – after getting exposed to my Group A foundation. In the course of interacting with them, I then did enough to get them to 100% – and close the sale.

When some were not so sure (maybe at 50%), the Group A foundation I had in place was what I intelligently deployed (in conjunction where applicable, with Group B ideas) at various stages of interaction, over time, till they bought..

Summary: My numbering of Steve’s ideas does not mean EACH idea has to be implement strictly in the order it appears.

There is plenty of room for overlap. But my point is some need to happen, or be in place, before others are implemented, to ensure optimal returns.

In particular, ideas 1 to 6 in Group A need to be implemented before any major effort is put into implementing 7 to 12.

Steve said: Write articles to establish your credibility – and he is SO right!

I read somewhere that article marketing is a timeless marketing strategy. My experiences since I began doing it in 2005 confirm it’s true.

Article marketing continues to be a truly rewarding endeavour for me. I actually consider it to be the most important of ALL the 12 ideas Steve listed.

NB: By way of interest, I adopted writing for business marketing after reading Burt Dubin’s Speaker Mentoring article titled “Why and How to Get Published”(click to read it) many years ago.

Today, I ghost-write for clients in different countries, via my freelance writing service I offer, and most of them found me through exposure to my writing (on this blog, via this newsletter, The Farm CEO newspaper, white papers/reports, books etc).

Apart from the money I get paid, my writing has also earned me extensive name/brand recognition over the years.

You can – and should – aspire to reap similar rewards with your writing.

Steve Roller’s 12 ideas provide a perfect blueprint – and my mind map will hopefully make it easier for you to remember them!

WARNING: In writing for marketing, avoid fretting about content thieves. Focus instead on adding useful value to what exists!

Some experts are not keen on using their writing for marketing because they fear exposing their good quality and original content to possible theft

I can confirm that I’ve had to call out some website owners for using my articles from Ezinearticles.com without including my byline, or even my name.

There will always be content thieves lurking around.

But not doing it at all is like to hurt you more – because then few potential clients will ever get to KNOW just how awesome your writing content can be.

So, forget the negatives and focus on the countless positives that can accrue to you.

On the flip side, YOU must also watch yourself. Never be guilty of abusing the work of others.

Give due credit. Always.

PS: Note that I have never met with Steve Roller, or even interacted with him in any way.

In other words, he probably does not even know I exist.

But his ideas have helped me take my business forward. That’s why I created my mind map to share Steve’s wisdom – visually – with others who may need it, as we approach yet another new year of business.

*******

This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

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Have a great week :-))

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THEY WROTE…


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—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo… 

SD

Nuggets Blog™

New posts from last week that may interest you! *
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[Tuesday]:

[Wednesday]:
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Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

 

You’re reading No. 219: [RECOMMENDED] Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients In 3 to 6 Months – by AWAI’s Steve Roller [MINDMAP Based 4 Year Implementation Analysis by Tayo K. Solagbade] by Tayo Solagbade, originally posted on his Daily Self-Development (SD) Nuggets™ blog. If you loved reading this post, be sure to follow Tayo on Twitter, Facebook, and Google+.

You may also wish to check out his growing library of tutorial and demonstration videos on Youtube. Click here, to download over 10 resources to boost your personal and work related productivity.

IMPORTANT NOTE:
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), was taken over by Aplus.net. Within a few days however, Tayo used his advanced self-taught web development skills to build (and move his website contents into) a SUPERIOR "reincarnation" at http://www.tayosolagbade.com.

Most URLs bearing the old domain name appearing in search engines should now work if "spontaneousdevelopment.com" is replaced with "tayosolagbade.com". If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click "Tayo, What Happened to SpontaneousDevelopmentDotCom?" to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix (TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

Source: ExcelVB

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